Swot Analysis of Climbing Works - 2188 Words

Climbing Works is a dedicated bouldering centre located in Sheffield that offers world class bouldering facilities in an atmosphere that aids elite training, but also caters for beginners and all levels in between. The centre is run by world renowned individuals with years of experience in the fields of climbing, bouldering and route setting, this experience has come together to create a fantastic opportunity to develop the fringe sport of bouldering. The centre was recently acknowledged by the, then minister for sport Richard Cabourn (2006), Climbing Works is a fantastic opportunity for the people of Sheffield and surrounding areas to gain experience in climbing in a safe and well supervised environment. Climbing Works offers people†¦show more content†¦This mass audience marketing could be done through radio campaigns on local radio stations, which could include offering packages as prizes on the game shows so to cut down on airtime costs. Local newspaper is another source of promotion for Climbing Works as it reaches a wide array of people over the different market segments. Adverts need to be placed often as the object of marketing is to gain visibility in the market. A study carried out for sportscotland tells us that the biggest factor influencing why people get involved with rock climbing and sports of this nature is through family and friends (see appendix for table). This could provide a method of gaining new customers, when people are already members, they could be given discount vouchers for their friends and family members. This is taking advantage of the study results and should provide new custom for Climbing Works. Another initiative that aims to increase participation in sport is awards for all. The scheme aims to provide funding for projects that enable people to take part in sport, art, heritage, community activities, education, environment and health in the community. They provide funding for projects that promote healthy lifestyles and eating. This is an opportunity for Climbing Works to gain many more customers through setting up the workshops and classes that would be required to gain the funding, it would also give them anShow MoreRelatedSWOT Analysis1214 Words   |  5 Pagesï » ¿1.0 SWOT Analysis – An Overview SWOT analysis is widely used by corporation all over the world to help them in developing their corporation’s business strategy. It is a normal practice that when we conduct business strategy, the main point that we will look into is the strength and weakness that leads to the profit and loss of the corporation. How we tackle the strength and weakness are by conducting study on the opportunities and threats seen surrounding. SWOT is an acronym that stands forRead MoreMount Everest Case1432 Words   |  6 Pagesinterdependency, mutual accountability and understanding common goals and working with respect to each other’s complementary skills. 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